Amuse UX Conference

October 18-20, 2017 Budapest

Amuse 2017 is an international conference in Budapest about

#ux#servicedesign#userresearch#gamedesign #animations#uidesign#sketching #inclusivedesign#voiceui#designethics #creativity#vrdesign#moviecgi#inspiration



Workshop day

9am-6pm - Workshops (if you have purchased a separate Workshop ticket)

From 6pm - Meetup and Pre-conference party (venue to be announced later)



Conference day #1, Thursday

9am-6pm - Conference talks (venue info)

From 6pm - Amuse party at the venue



Conference day #2, Friday

9am-6pm - Conference talks (venue info)

6pm - Conference train leaving to Nyugati Railway Station

6.30pm - Approximate arrival to Nyugati Railway Station


Stephen P. Anderson
Chief Experience Officer at BloomBoard

Stephen P. Anderson is the Chief Experience Officer at BloomBoard, where he is transforming how teachers grow as professionals. Once a high school teacher, Stephen continues to challenge and inspire people as an international speaker and trainer; he’s presented at some of the world’s largest organizations, teaching teams about games, play, learning, interactive visualizations, and other fun topics.
Stephen is most recognized as the man behind the Mental Notes card deck—a tool that's widely used by product teams to apply psychology to interaction design. He also authored Seductive Interaction Design, which answers the question: 'How do we get people to fall in love with our applications?'

Val Head
Author of Designing Interface Animations

Val is a web animation expert and author with a talent for getting designers and developers alike excited about the power of animation. She is the author of Designing Interface Animation on Rosenfeld Media and teaches CSS Animation on
Val curates the UI Animation Newsletter, co-hosts the Motion and Meaning podcast, and leads web animation workshops at companies and conferences around the world.

Vitaly Friedman
Editor-in-Chief at Smashing Magazine

Vitaly Friedman loves beautiful content and does not give up easily. From Minsk in Belarus, he studied computer science and mathematics in Germany, discovered the passage a passion for typography, writing and design. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine, a leading online magazine dedicated to design and web development. Vitaly is the author, co-author and editor of all Smashing books. He currently works as editor-in-chief of Smashing Magazine in the lovely city of Vilnius, Lithuania.

Eva-Lotta Lamm
User Experience Designer, Illustrator and Visual Thinker

Eva-Lotta Lamm is a User Experience Designer, illustrator and visual thinker, with over 12 years of experience working on digital products as an in-house designer for Google, Skype, and Yahoo! as well as freelancing and consulting for various agencies and her own clients. After being a (semi-)nomad for 2 years, she is now based in Berlin. Besides her UX work, she has been taking sketchnotes at hundreds of talks and conferences and has self-published her notes in several books.
Eva-Lotta also is a sought after expert and teacher in the area of sketching, sketchnoting and visual thinking. She is regularly speaking at international design conferences and has been teaching sketching workshops at conferences and for companies for over 5 years. She is currently writing a book on sketching interfaces, based on one of her workshop formats.
In her personal sketching practice, she is exploring the area of Visual Improvisation, where she is looking at the parallels between sketching and improvisation and experiments with how the principles from her regular theatre improvisation practice can be used to inspire visual work.

Léonie Watson
Communications director & Principal engineer at The Paciello Group

Léonie Watson (AKA Tink) began using the internet in 1993, turned it into a web design career in 1997, and (despite losing her eyesight along the way) has been enjoying herself thoroughly ever since.
As a member of the W3C Advisory Board, and co-chair of the W3C Web Platform WG (working on specs like HTML5), Léonie is closely involved with the web standards community. She is frequently asked to talk about web standards and/or accessibility at conferences.
In her spare time Léonie blogs on, writes for tech journals like Smashing magazine, and Net magazine. She also loves cooking, dancing and drinking tequila (although not necessarily in that order).

Senongo Akpem
Senior Designer at Constructive Studio

Senongo Akpem is a digital designer, illustrator, and the founder of Pixel Fable, a collection of interactive Afrofuturist stories. Senongo’s writing on culture and design has been published in A List Apart, Smashing Magazine, and Net Magazine. He is a regular speaker at design and tech events, with talks focusing on digital storytelling, transmedia, and cross-cultural design issues. Senongo's storytelling and design projects have been featured in The New York Times, Slate Magazine, and NPR.
Senongo grew up in Nigeria, lived in Japan for almost a decade, and now lives in New York.

David de Léon
Director of Design and Innovation at inUse

David de Léon is currently Director of Design and Innovation at inUse, one of Sweden’s premier design consultancies. He previously worked a decade for Sony and Sony Ericsson with usability, design and innovation. He has a PhD in cognitive science and has taught and lectured about design for academia as well as industry. David is also an amateur magician who specialises in psychological illusions.

Denise Jacobs
Founder & CEO at The Creative Dose

Denise is a Speaker + Author + Creativity Evangelist who speaks at conferences and consults with companies worldwide. As the Founder + CEO of The Creative Dose, she promotes techniques to unlock creativity and spark innovation in people, teams, and workplaces, particularly those in the tech world. She teaches game-changing techniques for busting through creative blocks, developing clear and effective communication, cultivating collaboration, and up-leveling creative productivity. Her goal is to help teams work better, produce more, and skyrocket their company’s success. Through speaking, writing, training, and consulting, she shares big concepts that challenge the status quo and lead to “ahas” that translate into immediate actions, skills, and new habits to transform all aspects of people’s work lives with focused creativity and improved productivity.

Stephan Tanguay
Award Winning Game Director, Interactive Artist, Virtual Reality Specialist

Stephan Tanguay is an award winning game director, interactive artist, game developer, virtual reality specialist, technical artist, environment designer and founder of Super Polygon Games & Interactive located in Toronto Canada. Stephan has won awards such as an Applied Arts Interactive Media Award for a rich media banner for the Jeep Wrangler, several IAC Awards for work on the Estee Lauder website redesign in addition to several Webby and Cannes nominations.
In recent years, Stephan has been on extremely focused on innovation with in interactive 3D virtual reality, mixed reality and augmented reality experiences in games, advertising, mobile apps and interactive installations working with large brands such as Jeep, Intel, Samsung, Nike, Bank of America, Intel and Microsoft showing his ability at exceeding industry standards with incredible technical and creative skillsets.

Alberta Soranzo
End-to-End Service Design Director at Lloyds Banking Group

An incorrigible nomad, Alberta was born and raised in Italy, spent well over a decade in California and now works in London, as Director of End-to-End Service Design at Lloyds Banking Group. Leading a team of systems thinkers and service designers, she's looking at shaping the future of financial services by transforming the organization from within.
Alberta sketchnotes the meetings she attends (and there are many), is a resolute ice hockey player and cares deeply about the very small things that, she says, 'matter a lot'.

Peter Eszenyi
Creative Lead at Territory Studio

Born in Budapest, Peter began his creative career as art director in advertising before his passion for motion graphics, 3D and visual effects drew him to London. He joined Territory Studio in 2012 where he is now Creative Lead, overseeing the studio’s 3D and VFX output across film, games, VR and digital. Recent projects include Ghost in the Shell and Blade Runner 2049, and current work continues the science fiction theme.

Kate Ivey-Williams
Service Designer at UK Government Digital Service

Kate is a service designer at Government Digital Service in the UK. She is currently looking at how government services get made and how to make them work better for users. She is interested in whole service design - from the back-end technology to the front-end user experience. Before joining the civil service she worked for Engine Service Design, developing services for industries including air travel, automotive, media and mobile.

Chris Monnier
Lead Experience Researcher at Airbnb

Eight years ago a colleague and I drove on a windy road to a mobile home seemingly in the middle of nowhere to interview a person with heart disease. This was my first taste of ethnographic research, and ever since that interview I've believed that each and every person has a fascinating story to tell. Since that first interview, I've interviewed hundreds of people throughout North America, Europe, and Asia, and I'm always amazed at how, no matter where you go, you find that people are people. Recently I've become a student of communication design and helping fellow researchers convey their insights more clearly and compellingly.

Meena Kothandaraman
Experience Strategist at twig+fish

With more than 25 years of experience, Meena Kothandaraman has consulted to emphasize the strategic value of customer experience across product, space and service. She truly believes that businesses can achieve greater focus by better understanding the behaviors of people: not only those who the business seeks to serve, but also those who create the products from within the company. She is passionate about studying human realities and aspirations, as it relates to experience design.
Apart from her core consulting practice, Meena is a lecturer and key contributor to the Bentley University Human Factors and Information Design (HFID) graduate program in her 15 year tenure. She has helped evolve the course offerings to stand as one of the top human factors/user experience programs worldwide.
She holds an M.S. in Information Resources Management from Syracuse University - and is a proud Canadian who also holds a B.Com. in MIS from the University of Ottawa, Canada.


Stephen P. Anderson
Learning UX from Game Design
with Stephen P. Anderson

If you’re serious about UX, then it’s time to bust out some games. Seriously. Nearly everything we should know about crafting an experience can be learned (and learned better) by studying game design.

In this workshop, speaker Stephen P. Anderson will expose you to the process of designing a board game, with a special focus on lessons and tools we, as UX designers, can bring back to our daily processes. Some of the ideas may be familiar: Iterative testing and prototypes. Starting with a desired experience. Designing for emotions. Other ideas may be less familiar: Modeling complex systems. Designing for emergent behaviors. Whatever the case, you’ll see your perspective changed as you experience these concepts through a game design lens.

This fast-paced workshop will challenge you to design a game, experiencing first-hand the mindset needed to level up your UX work.

Through a series of hands-on activities, attendees will learn practical ways to:
  • Define a core experience that drives every product decision
  • Design emotionally engaging experiences based on core needs and motivations
  • Work quickly and iteratively to ship a complete-enough system (that can then be iterated upon)
  • Separate bad friction (usability issues) from good friction (inherent learning challenges)
  • Spot and articulate gaps in our processes that handicap great experiences

If we can look our our own profession through the lens of game design, we’ll see plenty of glaring opportunities for improvement, and a few tricks we might pick up, as well.

Eva-Lotta Lamm
Sketching Interfaces
with Eva-Lotta Lamm

Sketching is a core skill and tool of any designer. It is a quick and cheap way to ideate, develop and iterate on possible design solutions, both alone and with a group.

In this workshop, we will take a closer look at when and how to use sketching in the design process, how to make your sketches communicate more clearly and efficiently and how to run a collaborative sketching session with a group of people. We will start with basic sketching techniques and build up the pace through a mix of theory, exercises, practise sessions and group critiques.

What you'll learn
  • when to use sketching in the design process
  • sketching out flows to provide an overview
  • sketching detailed screen designs
  • sketching interactions and transitions
  • labelling and annotating your sketches
  • how to decide on the right level of fidelity for your sketches
  • how to run a sketching session with your team
  • tips and tricks to enhance your sketches
Who should attend

This workshop is ideal for Designers, Developers, Product Managers or anyone who is involved in creating websites or applications and wants to add sketching to their range of tools. All skill levels are welcome and no previous sketching skills or knowledge are necessary.

Denise Jacobs
Unfold Your Brain: Skyrocket Your Creative Productivity
with Denise Jacobs

As creative professionals, we are called upon to produce and deliver original strategies and solutions to make our companies or clients stand out in the crowd, requiring a high level of creative thinking and generation of innovative ideas. But sometimes constantly having to be “on” creatively can be mentally taxing. Furthermore, standard working conditions often can extinguish our creative fire, making it tough to come up with fresh ideas precisely when we need them most. What is needed is a way to work better – so that we can create more.

Through exploring various concepts and approaches, including the neuroscience of creativity, productivity techniques, and emerging practices that spur innovation, we’ll discover not only the ways in which our brains work best, but also what’s behind the times when we feel on fire with creativity and when we don’t. We’ll translate this information into processes and techniques for dramatically enhanced creative productivity. Beware: this workshop challenges the standard norms around concentration, focus, productivity, and may change how you work...for the better.

Topics include
  • How to identify and eliminate the mental blocks that thwart creative thinking
  • Methods for getting the brain into the state where one accesses creative ideas and ideates best
  • Techniques for leveraging the relationship between collaboration and playing games to foment creative inspiration
  • Tips for achieving flow states for optimum creative productivity
The goal of the workshop is to help participants:
  • Challenge and replace standard approaches to work in order to be more creative and innovative
  • Manage time and eliminate distractions to achieve optimal creative productivity
  • Transmute negative stress into eustress to inspire and spur creativity
  • Re-structure time and priorities in order to be more productive
  • Develop and/or regain creative confidence as well as feel re-engaged with work and other creative projects


Meet Budapest, a really awesome city

Here are a few reasons to visit
Conference venue

Magyar Vasúttörténeti Park

Budapest, Tatai út 95, 1142

The Magyar Vasúttörténeti Park (Hungarian Railway History Park) is Europe’s first interactive railway museum located at a railway station and workshop of the Hungarian State Railways. There are over a hundred vintage trains, locomotives, cars and other types of railroad equipment on display, including a steam engine built in 1877, a railcar from the 1930’s and a dining car built in 1912 for the famous Orient Express.

On the conference days there will be direct Amuse trains in the morning from Budapest-Nyugati Railway Terminal to the venue, and in the evening from the venue to Budapest-Nyugati Railway Terminal, so we recommend to find a hotel near to Nyugati station.

Budapest is closer than you think

only a short flight away



Platinum sponsor
Gold sponsor
Silver sponsor
Supporters & Partners

We are looking for sponsors who help us make this non-profit conference happen.

Interested? Contact us at


Amuse Conference is organized by
Zsuzsa Kovács

Zsuzsa Kovács

Senior UX Researcher, Prezi
Zoltán Kollin

Zoltán Kollin

Design Manager, IBM Budapest Lab
Bogi Dufek

Bogi Dufek

UX Team Coordinator, Prezi
Medea Baccifava

Medea Baccifava

Head of conference management, Prezi
Gabor Hoffer

Gabor Hoffer

Lead Product Designer, Prezi
 Adam Boros

Adam Boros

Marketing Interncybe, Prezi
 Attila Balogi

Attila Balogi

Event manager, Prezi
Mariusz Mickiewicz

Mariusz Mickiewicz

Visual Designer, IBM Budapest Lab

Questions? Drop us a line at

Code of

All attendees, speakers, sponsors and volunteers at our conference are required to agree with the following code of conduct. Organisers will enforce this code throughout the event. We are expecting cooperation from all participants to help ensuring a safe environment for everybody. If you need help, contact us at

Be excellent with each other

Our conference is dedicated to providing a harassment-free conference experience for everyone, regardless of gender, age, sexual orientation, disability, physical appearance, body size, race, or religion (or lack thereof). We do not tolerate harassment of conference participants in any form. Sexual language and imagery is not appropriate for any conference venue, including talks, workshops, parties, Twitter and other online media. Conference participants violating these rules may be sanctioned or expelled from the conference without a refund at the discretion of the conference organisers.

The Less Quick Version

Harassment includes offensive verbal comments related to gender, age, color, national origin, genetic information, sexual orientation, disability, physical appearance, body size, race, religion, sexual images in public spaces, deliberate intimidation, stalking, following, harassing photography or recording, sustained disruption of talks or other events, inappropriate physical contact, and unwelcome sexual attention.

Participants asked to stop any harassing behavior are expected to comply immediately.

Sponsors are also subject to the anti-harassment policy. In particular, sponsors should not use sexualised images, activities, or other material. Booth staff (including volunteers) should not use sexualised clothing/uniforms/costumes, or otherwise create a sexualised environment.

If a participant engages in harassing behavior, the conference organisers may take any action they deem appropriate, including warning the offender or expulsion from the conference with no refund.

If you are being harassed, notice that someone else is being harassed, or have any other concerns, please contact a member of conference staff immediately. Conference staff can be identified as they'll be wearing branded t-shirts.

Conference staff will be happy to help participants contact hotel/venue security or local law enforcement, provide escorts, or otherwise assist those experiencing harassment to feel safe for the duration of the conference. We value your attendance.

We expect participants to follow these rules at conference and workshop venues and conference-related social events.