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Amuse UX Conference

October 5-7, 2016

Amuse is an international user experience conference
for anyone interested in how to design and develop
successful products that users love.

5 Oct – Workshop day

Our full-day workshops will take place on Wednesday.
In the evening, there will be a Meetup Night with free events and some drinks.

6 Oct (Thu) – Conference day #1

The day will start at 9AM and the last talk will end around 6PM. After the sessions there will be an Amuse party at the conference venue.

7 Oct (Fri) – Conference day #2

The day will start at 9AM and the closing ceremony will end around 6PM.


Giles Colborne
Managing Director, cxpartners

Giles co-founded cxpartners in 2004. Since then, it has grown to one of the world’s leading independent experience design consultancies working on next generation experience design and generating hundreds of millions of dollars of revenue for companies such as Marriott, eBay and AXA. His book, ‘Simple and Usable’, has sold tens of thousands of copies in Europe and North America and has been translated into Chinese and Korean. Giles is former president of the UPA, co-chair of IA Summit, and UX Awards judge. Additionally, he has worked with the British Standards Institute in developing standards for web accessibility.

Author of: Simple and Usable

Steve Portigal
Principal, Portigal Consulting

Steve helps companies to think and act strategically when innovating with user insights. He is principal of Portigal Consulting, author of Interviewing Users: How To Uncover Compelling Insights and host of the Dollars to Donuts podcast. He makes his home in the San Francisco Bay Area where there's always a new ramen restaurant to check out.

Author of: Interviewing Users: How To Uncover Compelling Insights

Russ Unger
Experience Design Director, 18F

Russ is an Experience Design Director at 18F where he leads teams and projects in design and research. He is co-author of the books: A Project Guide to UX Design, Designing the Conversation and Speaker Camp for New Riders (Voices That Matter). Russ is also working on a design leadership book that should be out in 2017. Russ is co-founder of ChicagoCamps, which hosts low-cost, high-value design and technology events and has two daughters who both draw better than he does and are currently beginning to surpass his limited abilities in coding.

Author of: A Project Guide to UX Design

Laurissa Wolfram-Hvass
Research Manager, MailChimp

Laurissa leads the Research team at MailChimp, where she works with a talented group of qualitative researchers to study customer behavior, product usability, and industry trends. Although Laurissa loves research projects of all kinds, she is particularly interested in how geographic location and culture affect user behavior and technology.

Paul Adams
VP of Product, Intercom

Paul oversees the Product, Design and Research teams at Intercom. Previously, Paul worked as the Global Head of Brand Design at Facebook (running design projects with partners like Nike, Coca Cola, and Starbucks), and as a Product Manager. He was one of Facebook's foremost speakers on the future of marketing and social design. Prior to Facebook, Paul worked in the UX team at Google (working on Google+, Gmail, YouTube and Mobile) and before Google he was an Industrial Designer at Dyson. He published his first book, Grouped, in 2011.

Author of: Grouped

Mike Atherton
Content Strategist, Facebook

Mike works to bridge the worlds of information architecture, content strategy, and user experience design. For over 20 years he has helped teams large and small deliver better-structured, more engaging digital products and services. He has worked at large and small creative agencies, as an in-house lead at the BBC and Huddle, and as Lead Instructor for General Assemblyís UX Immersive program. He believes engagement begins with core values and solid structure, and is passionate about using experience to evidence the promises of brand.

Sara Wachter-Boettcher
Content Strategy Consultant

Sara runs a content strategy consultancy based in Philadelphia. She is the co-author, with Eric Meyer, of Design for Real Life from A Book Apart, a book about creating products and interfaces that are more inclusive and compassionate, and the author of Content Everywhere from Rosenfeld Media, a book about creating flexible, mobile-ready content. Sara works with clients like Trek Bicycles, The Associated Press, The Home Depot, and Harvard, and speaks at web conferences worldwide.

Author of: Design for Real Life

Samuel Hulick
Founder of UserOnboard

Samuel is the author of The Elements of User Onboarding. He’s combined UX savvy and a cat-like curiosity for measuring UX impact to become an expert in onboarding. His approach is shaped by over a decade of web experience, theories taken from behavioral psychology, video game design, and even filmmaking.

Author of: The Elements of User Onboarding

Adrian Zumbrunnen
Independent UX Designer

Adrian is an independent UX Designer, writer, and coffee enthusiast currently residing in Zurich. At present, he is design tinkering at Google where he’s worked on various products like Google AdWords and more recently, Google Maps. Prior to being an independent designer, he was at iA where he worked for various clients in the industry.

Pamela Pavliscak
Founder, Change Sciences

Pamela Pavliscak (pav-li-check) is a design researcher specializing in emotional intelligence, the science of happiness, and positive design. She founded Change Sciences, a research think tank focused on humanizing technology for Chase, IKEA, NBC Universal, Virgin, and many others. Pamela is writing Designing for Happiness (O’Reilly, 2016) and has spoken at SXSW, Collision, and other popular tech conferences. She currently serves on the IEEE Standards Association for ethics and artificial intelligence and teaches at Pratt Institute.

Bertalan Mesko, MD, PhD
The Medical Futurist

Bertalan, the author of The Guide to the Future of Medicine, is a medical futurist. He is the managing director and founder of, the first service that curates the medical and health-related social media resources for patients and medical professionals. He has given over 500 presentations from the Yale, Stanford and Harvard University to the centre of the World Health Organization and the Futuremed course organized by the Singularity University at NASA; and is a health 2.0 consultant for pharma and medical technology companies. His work was mentioned by, the World Health Organization, National Geographic, Forbes, TIME, BBC, the New York Times, and Wired Science, among others. included him in the Future Health Top 100 list and was included in the New Europe 100 list in 2014. He is a member of Mensa International and the World Future Society. He has been selected by the Huffington Post as one of the 30 biotech thinkers with the biggest global impact. He is a member of the 'Committee on Future Research' of the Hungarian Academy of Sciences.

Author of: The Guide to the Future of Medicine

Basak Haznedaroglu
Design Lead at Microsoft

Basak is a multi-disciplinary thinker, educator, designer, creative technologist, and mentor for several startups across the globe. Currently, she is working at Microsoft in Berlin. Previously, she worked at Foursquare in New York. Her work strives to explore the relationship between media, space, technology, and the human element. She is a huge believer in how design, code, and storytelling can synthesize into meaningful and intuitive products and services. She has crafted digital experiences for global brands, organizations, and tech companies such as Puma, Red Cross, and LG electronics. When she is not working, she travels, takes pictures, paints, and experiments with creative writing.

Janne Jul Jensen
Senior User Experience Architect at LEGO group

Janne Jul Jensen is Senior UX Architect with LEGO. She specialises in usability and interaction design, and applies her expertise to the internal systems within LEGO, where she is an integral part of building a new enterprise UX team. She also gives courses on her topics of expertise and she is a sought after speaker. She has previously worked five years with Trifork A/S designing apps for the leading companies within a variety of industries. Before Trifork, she was a researcher at Aalborg University for seven years, collaborating with academia and companies on projects resulting in a number of publications. She earned her Ph.D. degree in 2009 and a M.Sc. in Software Engineering in 2003, both from Aalborg University.

Rosemary King
Product Manager at Pivotal Labs

Rosemary is Product Manager at Pivotal Labs in London. Currently, she's working with companies large and small to help them develop a user-centered product practice, implement lean methodologies and build products in environments of uncertainty and risk. In July 2014, she relocated to help Pivotal Labs build its Product practice in London. She hosts Product Office Hours, where founders and companies come in to discuss their product challenges, and what to tackle next. You can also find her at the monthly ProductTank meet-ups and #LeanCoffee events.


Our full day workshops will take place on 5th October. To attend one, make sure to get a Combo or Workshop ticket.

Sara Wachter-Boettcher
Intro to Content Strategy
with Sara Wachter-Boettcher

Ugh, content. It’s a mess, right? The VPs can't agree about what goes on the homepage, the navigation is convoluted, and the copy is always way too long. Meanwhile, you’re trying to design for multiple devices, build with performance in mind, and juggle the expectations of endless bosses and stakeholders.

You have the power to change things. In this workshop, you’ll learn the basics of content strategy, and how to use it to make your projects less painful and more successful. This workshop isn’t just for content specialists or writers, though. It’s for designers, developers, and anyone who’s sick of ending up with tangled, inflexible, outdated content.

Together, we’ll:

  • Learn the basics of content strategy
  • Practice setting goals and establishing content standards
  • Look at methods for establishing messaging and voice
  • Build skills analyzing existing content and determining what to do with it
  • Practice writing for the web, with a focus on content that works for mobile/responsive experiences
  • Learn techniques for bringing these methods into your projects
Get tickets
Samuel Hulick
Retain More Signups!
with Samuel Hulick

Frustration drives people to sign up for products in hopes of improving their lives. The space between the intolerable “before” and the ideal “after” is your project’s “improvement trajectory.” And once this is defined, it’s easier to identify key moments in the customer journey and match them to design patterns.

You’ll be learning from Samuel Hulick, the world’s leading expert on user onboarding and author of The Elements of User Onboarding who has worked with beloved brands (Mailchimp, Basecamp) and Fortune 100 companies alike.

Samuel will share strategies that help you stop hemorrhaging signups. You’ll learn to create quality onboarding experiences that target your users’ frustrations and move them from A to B in their lives, instead of just A to B in your app.

The skills you'll walk away with:

  • Solve design dilemmas using a simple, replicable framework
  • Integrate techniques from psychology and behavioral economics that can be translated into every stage of your design process
  • Diagnose moments at every step of your product’s lifecycle that harm and help user retention
  • Prioritize product features that impact meaningful user retention over questionable vanity metrics
  • Weekly follow up exercises that will build on the skills you’ve acquired during the workshop
Get tickets
Russ Unger
Guerrilla Design & Research Methods
with Russ Unger

This hands-on session will cover a number of low cost, yet powerful research methods to help you make better data-driven design decisions. You’ll work through a mini-project using these several techniques that will help you understand your user, begin to understand high-level requirements, start low-fidelity prototyping, and testing with users.

Topics covered:

  • A number of inexpensive, quick, but highly effective research and design methods when time and/or budget are limited
  • Valuable 'how-tos' to execute the research
  • What to do with the guerrilla research and design you do—how to proceed

Questions answered:

  • How do I get my boss or client to buy into doing research for my project?
  • What is guerrilla research and how is it different than traditional research?
  • What are some guerrilla research methods and what kind of results can I expect?
  • How do I pick the right method(s)?
  • What are the downsides/shortcomings of guerrilla research methods compared to other research methods?
Get tickets


Meet Budapest,
a really awesome city

Here are a few reasons
why you need to visit Budapest

Budapest is closer than you think

only a short flight away

Conference venue

Millenáris Park See it on a map

The conference will take place at Millenáris, a modern cultural complex in Buda surrounded by a large park, with excellent public transport accessibility. The location is actually the reconstructed site of the one-time Ganz Electric Works, and you still can see the parts of machinery that were used here.


Workshop participants get a user research project on, worth $350.
Amuse attendees also get admission to Crunch conference, a big data event in the same venue.

Looking for a student discount?

Contact us at






We are looking for sponsors who help us make this non-profit conference happen.
Interested? Contact us at

Here's a short video overview of Amuse 2015:

Code of Conduct

All attendees, speakers, sponsors and volunteers at our conference are required to agree with the following code of conduct. Organisers will enforce this code throughout the event. We are expecting cooperation from all participants to help ensuring a safe environment for everybody. If you need help, contact us at

Be excellent with each other

Our conference is dedicated to providing a harassment-free conference experience for everyone, regardless of gender, age, sexual orientation, disability, physical appearance, body size, race, or religion (or lack thereof). We do not tolerate harassment of conference participants in any form. Sexual language and imagery is not appropriate for any conference venue, including talks, workshops, parties, Twitter and other online media. Conference participants violating these rules may be sanctioned or expelled from the conference without a refund at the discretion of the conference organisers.

The Less Quick Version

Harassment includes offensive verbal comments related to gender, age, color, national origin, genetic information, sexual orientation, disability, physical appearance, body size, race, religion, sexual images in public spaces, deliberate intimidation, stalking, following, harassing photography or recording, sustained disruption of talks or other events, inappropriate physical contact, and unwelcome sexual attention.

Participants asked to stop any harassing behavior are expected to comply immediately.

Sponsors are also subject to the anti-harassment policy. In particular, sponsors should not use sexualised images, activities, or other material. Booth staff (including volunteers) should not use sexualised clothing/uniforms/costumes, or otherwise create a sexualised environment.

If a participant engages in harassing behavior, the conference organisers may take any action they deem appropriate, including warning the offender or expulsion from the conference with no refund.

If you are being harassed, notice that someone else is being harassed, or have any other concerns, please contact a member of conference staff immediately. Conference staff can be identified as they'll be wearing branded t-shirts.

Conference staff will be happy to help participants contact hotel/venue security or local law enforcement, provide escorts, or otherwise assist those experiencing harassment to feel safe for the duration of the conference. We value your attendance.

We expect participants to follow these rules at conference and workshop venues and conference-related social events.


Amuse Conference is organized by

Zsuzsa Kovács
Zsuzsa Kovács
Senior UX Researcher, Prezi
Zoltán Kollin
Zoltán Kollin
UX director, Ustream
László Laufer
László Laufer
Senior UX Researcher, Prezi
Medea Baccifava
Medea Baccifava
Head of conference management, Prezi
Bernadett Otterbein
Bernadett Otterbein
Sponsor manager, Ustream
Adam Boros
Adam Boros
Marketing Interncybe, Prezi
Attila Balogi
Attila Balogi
Event manager, Prezi
Bogi Dufek
Bogi Dufek
UX Team Coordinator, Prezi

Questions? Drop us a line at