Anya Ernest is a designer, leader, teacher and mentor. She leads an Innovation team within the sphere of a connected experience. With almost twenty five years driving digital transformation, five years of which within automotive, Anya is widely regarded as a force to be reckoned with when it comes to building strong teams and driving innovation. 

Anya's work focuses on creating meaningful user experiences and digital capabilities and services that are designed with technology, business, and design in mind. Her passion lies in understanding how people behave in different context, which allows her to craft solutions that are tailored to meet user needs.  

Anya has a solid educational background, having studied Interaction Design at Chalmers University of Technology, and Service Design at the School of Arts and Crafts, both in Gothenburg, Sweden. She has also earned a reputation as a knowledgeable and engaging guest on panels and podcasts, and as a frequent guest lecturer at Hyper Island and Yrgo. Furthermore, Anya is a member of more than one advisory board, because of her strong passion for equality and inclusion, topics close to her heart.