Our organisations say they want to be customer centred, but as UX designers, we're often frustrated by the barriers they put in our way. But some organisations are different. Giles Colborne and his team have interviewed and gathered data from over 250 companies across Europe. They found that the most customer centred organisations are also the ones that perform the best. In this talk, he'll share some of the secrets of their success.
Giles Colborne has spent his career helping some of the world's most famous companies to become more user centred. In 2004 he founded cxpartners which has created over $1bn in value for its clients around the world. His book, 'Simple and Usable' has been translated into four languages and has sold over 100,000 copies....