Speakers

Vitaly Friedman

Vitaly Friedman
Front-End / UI / Creative Lead

Fixing Frustrating Design Patterns in 2021

You’ve seen them before. Confusing and frustrating design patterns that seem to be chasing you everywhere you go, from one website to another. Perhaps it’s a birthday selector dropdown that always starts in 2021, or a disabled submit button that never communicates what's actually wrong, or tooltips that — once opened — always cover the input field just when you need to correct a mistake. They are everywhere, and they are annoying, often tossing us from one dead-end to another, in something that seems like a well-orchestrated and poorly designed mousetrap. In this talk, we’ll take a closer look at some frustrating design patterns and explore better alternatives, along with plenty of examples and checklists to keep in mind when building or designing one. We’ll look into birthday input, mega-drop-down-hover-menus, disabled “Continue” buttons, newsletter boxes showing on first load, draconian password requirements, unusable sliders, poor inline validation, invisible tooltips, broken filters and of course parallax and scrolljacking — along with identifying buses and fire hydrants. The insights are coming from usability tests and user research conducted by yours truly or our colleagues in the community. You’ll walk away with a packed toolbox of techniques that you’ll be able to apply to your projects right away.

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Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.
Vitaly is the author, co-author and editor of all Smashing books (https://www.smashingmagazine.com/books), and a curator of all Smashing Conferences (https://www.smashingconf.com). He currently works as creative lead of Smashing Magazine (www.smashingmagazine.com) and front-end/UX consultant in Europe and abroad, working with European Parliament, Haufe-Lexware, Axel-Springer and a few other companies.

Trine Falbe

Trine Falbe
Innovation Lead/ Entrepreneur

Responsible product design

Ethics and taking responsibility in design is more relevant than ever. And it’s easy to agree that people would generally benefit from less evil digital products. However, it’s often easier to *agree to* than *do*. In her talk, Trine will present her take on how to make products and services more responsible, one step at a time. You’ll learn ways to identify opportunities for improvement, how to get business buy-in and how to set up for success – all served with practical action points that will help you *do* from the moment you get back to work.

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Trine Falbe has worked with UX for 20 years. She is dedicated to ethical design and currently works with innovation in the education space alongside building digital products as an entrepreneur. She’s written two books: White Hat UX (2017) and The Ethical Design Handbook (2020).
Rachel Ilan Simpson

Rachel Ilan Simpson
Lead UX Designer

Designing for Gender Equity

When companies create gender neutral products, ‘neutral’ can sometimes skew towards men rather than women. Smartphones are sized for 'the average man's hands, voice recognition optimised for male voices, and content offered for stereotypically masculine interests. It’s no surprise that more men are online than women in ⅔ of the world’s countries. How might we bring more female users on board to drive growth? Google Go, a new internet app for emerging markets, researched barriers that keep women offline around the world, building on research from across the company ("Toward Gender Equity Online"). Rachel tells the story of this work, exploring our assumptions about privacy and content, and looking at the role cultural perception plays in digital adoption.

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Rachel is a Senior Designer, with 10+ years experience working with award-winning Design Agencies, ground-breaking Startups, and on teams at Google since 2013 (Chrome, Search, Duo). Clients and collaborators include Seth Godin, BMW/DriveNow, Doctors without Borders, and Freeletics. She has led 20+ Design Sprints, driving organisational change with Doctors Without Borders, and transforming translation in Chrome. She co-founded the first German version of the Maker Faire (Make Munich, and founded Design Jam (designj.am).
Jim Kalbach

Jim Kalbach
Chief Evangelist

Mapping Experiences: From Insight To Action

You take this abstract concept of a human experience, and you visualize that experience. You follow your customer’s journey. It’s an emotional path with many dimensions. You freeze it and then encapsulate it. You have created an experience map. Now what? What do you do with an experience map after you create it? And how do you engage others in a remote or hybrid setting? In this interactive talk, Jim Kalbach, Chief Evangelist from MURAL, will help you take your experience map from being a static picture to a dynamic document that helps you align your organization. In remote settings, the overall process doesn't change but the way you collect data and the way you engage colleagues does. We'll discuss these tips and tricks to make your mapping workshops more successful wherever you are.

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Jim Kalbach is a noted author, speaker, and instructor in design, customer experience, and strategy. He is currently Chief Evangelist at MURAL, the leading online whiteboard. Jim is the author of three books: Designing Web Navigation (O’Reilly, 2007), Mapping Experiences (O’Reilly, 2016), and most recently The Jobs To Be Done Playbook (Rosenfeld, 2020). He is also the Co-founder and Principal at the JTBD Toolkit, an online resource with learning, trainings, and content. Jim blogs at experiencinginformation.com and tweets under @jimkalbach.
Aarron Walter

Aarron Walter
Director of Product, US COVID Response

Designing for Emotion

Design for delight was the mantra of many software teams a decade ago, but our world and the web have since changed, bubbling up a complicated range of emotions in us all. It's time to do more than delight. Let's take a more sophisticated approach to how we design software to address the challenges of these complicated times. How do we design experiences that build trust with skeptics, address people's fears, and are more inclusive of those who have been left out? In this talk, Aarron Walter will show you how emotional design—the intersection of design and psychology—can help you and your team design better experiences for all.

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Aarron Walter is Director of Product on the COVID Response team at Resolve to Save Lives. Previously, he was VP of Content at InVision, and founded the UX practice at Mailchimp where he helped grow the product from a few thousand users to more than 10 million. He's the author of a number of books, the latest of which is a second edition of Designing for Emotion. Aarron's design guidance has helped the White House, the US Department of State, and dozens of major corporations, startups, and venture capital firms. Aarron co-hosts the Webby nominated Design Better podcast and a new podcast called Reconsidering about making a life while also making a living.
Konrad Piercey

Konrad Piercey
Senior Product Designer - Delivery Hero

Design roadmaps for success

A design strategy encompasses many aspects; interface design, UX, information architecture, motion... but it also requires navigating stakeholder management, and most importantly self-confidence & patience. There are many ways to tackle these topics, but to truly succeed you need an early definition of your global and wholistic product vision. For me and my team that means a vision and design strategy for the menu of Delivery Hero (including NetPincér). During our talk we’ll identify the key points to any great product strategy. Whether you’re part of a multinational thousand+ org, or a start-up team of five, I promise you'll walk away feeling confident to tackle your next big idea.

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Konrad is currently Senior Product Designer for menu experience at Delivery Hero. Working as a product designer for the last 10 years, Konrad first started his journey in Kentucky USA. Half American half Polish, with a formal background in research psychology and human factors, Konrad's product design history involves numerous startups and digital agencies, living and working in New York City, Shanghai China, Kraków Poland, and now resides in Berlin. Konrad loves surfing, snowboarding, and photography.
Rama Gheerawo

Rama Gheerawo

Rama Gheerawo's talk

Renee Reid

Renee Reid
Manager, UX Design Research

Renee Reid's talk

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Renee Reid is a Manager of UX Design Research and has led both human-centered design research projects across Consumer and Enterprise products including Search and Discovery, Trust & Privacy and Identity. She currently leads a team of researchers on Enterprise Marketing solutions at LinkedIn. A sought-after dynamic international speaker, moderator, & panelist, Renee has spoken & conducting workshops on a range of engaging topics including, Responsible & Inclusive Design, Research as a Partner not just a Practice, Pivoting into UX, Finding Success & Leading as an Individual Contributor, Research Investigating no Validating, Putting the Human first in User Research, Planting your Success and more. Her professional passions include inspiring & discovering the next generation of Design Researchers as well as helping more underrepresented individuals become leaders in UX & Design. A proud Historically Black College and University (HBCU) alumna from Savannah State University in Savannah, Georgia; Renee also received her Master’s in Human-Computer Interaction and Design from the University of California, Irvine. When she is not conducting research, or speaking at an event, you can also find Renee mentoring students & professionals, teaching head wrap classes, she is an investor & advisor to startups, and an active Board Member with 2 non-profits in the California Bay Area; Opportunity Junction and Inneract Project. Always adorned in one of her many signature headwraps, in 2020 Renee launched her popular podcast, Tech Wrap Queen (available on Spotify & across podcast platforms) helping to amplify black voices in Tech, Design and Culture through dynamic conversations that inform and inspire.