Workshops

Pamela Pavliscak

Pamela Pavliscak

Emotionally Intelligent Design

October 16

Emotional interactions with those technology in our lives are about to go mainstream. The convergence of affective computing and AI promises to lead us in to an era of emotionally intelligent machines. Will machines with a higher EQ help or harm? As future feeling designers, it will (partly) be on us to cultivate empathetic interactions, broaden our emotional range, and bridge cultural sensitivities. In this fun, interactive session, we’ll create a portfolio-worthy emotion AI experience while we learn about new tools and techniques.

You’ll learn how to:

  • Tune in to emotion in your design research
  • Identify emotionally resonant patterns
  • Create more emotionally-cohesive journeys
  • Draw on relationship models to evolve the experience
  • Assess and adapt meaningful aspects of emotional experience
  • Introduce emotional AI into the design process
Josh Clark

Josh Clark

Design for machine learning and AI

October 16

Discover the critical role of designers in the era of the algorithm. Learn to use machine-generated content, insight, and interaction as design material in your everyday work. This hands-on workshop talk explores the technologies and practical techniques that you can use today—like right now—not only to make existing products better but to imagine surprising new services. You’ll leave the day inspired to create—and ready for action.

Over the course of the day, you will:

  • Understand the machine-learning technologies that are easily available and ready for you to use as design material right now.
  • Discover how machine learning opportunities apply to your everyday products and practices.
  • Use some of the new prototyping tools for smart/AI interfaces.
  • Explore practical process, technique, and design patterns for AI-enabled interaction like bots, speech, and computer vision.
  • Use play and experimentation as the means to create real products for new technologies.
  • Create honest interfaces that set expectations and guide behavior in ways that match the system’s ability.
  • Establish new design principles for presenting machine-generated content, conclusions, and interactions.

Who it's for: The workshop is aimed at designers and product owners: UX and interaction designers, UI designers, product designers, and product managers. (Developers and data scientists already versed in machine learning will also find value in exploring the design side of presenting algorithmic results.) The workshop requires no code or machine learning experience. It focuses on adapting familiar UX and design techniques for the opportunities and peculiarities of machine-generated content and interaction.

Methodology: The workshop blends lecture, conversation, and hands-on design sessions. Lecture portions will introduce new concepts, techniques, and process, and the design sessions will put those ideas to work. Those sessions focus on the UX and product activities that go into creating machine-learning products: identifying the right problem to solve, using new prototyping tools to explore new interactions, and presenting data with appropriate confidence and manner.

What to bring: Participants should bring a laptop or tablet, as well as a healthy imagination and sense of wonder.

Jim Kalbach

Jim Kalbach

Create Products Customers Want: Practical Jobs To Be Done

October 16

The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution. It’s a straightforward principle: people “hire” products and services to get a job done.

Although companies like Strategyn and The Rewired Group have been using the JTBD for many years, the approach has gotten a lot of attention recently. Still, practical ways to applying the concept of JTBD in real-world settings is largely missing.

This workshop is designed to give you concrete, practical skills use can use to apply JTBD to create high-value products and services. We’ll work in groups to get hands-on experience and have lively conversations.

Find out how to create solutions customers want. Shift your mindset and make innovation work for your company. Help your organization see the market from the customers’ perspective–as individuals trying to get a job done.

Here’s what we’ll cover:

  • Brief background on core concepts of JTBD
  • Using JTBD to structure user research and find opportunities
  • How to apply JTBD to product design and development
  • Extended uses of JTBD

After this session you’ll be able to:

  • Understand core concepts of JTBD and creating value for customers
  • Apply JTBD to current projects and efforts at work
  • Extend the ways in which you view customers
  • Help your organization shift it’s mindset

This session is geared for advanced designers and strategists looking to further understand the concept of JTBD and being able to work with the approach in a practical way.