speakers
- Josh Clark
- Founder, Big Medium
Magical UX and the Internet of Things
'What if this thing was magic?' Designing for the internet of things means blessing everyday objects, places, even people with extraordinary abilities—requiring designers, too, to break with the ordinary. Designing for this new medium is less a challenge of technology than imagination. Sharing a rich trove of examples, designer and author Josh Clark explores the new experiences that are possible when ANYTHING can be an interface.
- Cennydd Bowles
- Digital product designer, former Design lead at Twitter
The ethical designer
For decades, the spaces we live in have been built by consensus. Planners, architects, councils, consultation; and always the watchful eye of the regulators and elected officials. But the world’s favourite digital spaces are largely in the hands of people like you and me. We have to oversee ourselves – and it’s not going very well.
Are we focusing on the right problems? Or just aggrandising the mundane? How do we know what the right problems are? How can we guide ourselves to appreciate the cultural and personal impact of the decisions we make?
It’s time for our industry to become ethically aware, if we’re to have a chance of doing the right thing.
- Golden Krishna
- Zappos Labs, Senior UX Designer
The best interface is no interface
Screens have taken over our lives. Most people spend over eight hours a day staring at a screen, and some “technological innovators” are hoping to grab even more of your eyeball time. In this lecture, innovator Golden Krishna challenges our world of nagging, screen-based bondage, and shows how we can build a technologically advanced world without digital interfaces.
- Joel Marsh
- Teller Email Browser, Founder
UX: Design as a science
Joel will describe the Scientific Method and explain how it can be used to solve problems in design the same way scientists solve problems in science. (No mathematics). We observe users, we formulate questions and hypotheses, we design experiments, we run the experiment, and we interpret results and data — exactly like science.
- Anna Bloom
- Content Strategist, Facebook
When words are the product
Creating content for products isn't just about marketing — at Facebook, it’s part of the product development process. In this talk, we'll explore the role of content strategy, and how content strategists use fact finding, truth-telling and honesty to help design and build digital products users love.
- Bill Selman
- Mozilla, Lead User Researcher
Escaping homophily: Better insights through conducting UX research with 'inconvenient' participants
A good deal of UX research practice recruits participants from samples of convenience. While this approach is seen as rapidly deployable and cost-effective, most researchers, designers, and engineers never move beyond the kinds of people they would ordinarily meet in the course of their daily lives. In this talk, Bill will catalog the pitfalls for researchers and UX professionals of using 'convenient' participants. Through examples from our research at Mozilla, he will share approaches to studying participants who better reflect the diversity of a population—as well as the value in studying unrepresentative participants.
- David Darmanin
- Hotjar, Founder & CEO
How we built Hotjar and onboarded 50k users in a year
David, Founder and CEO of Hotjar, will take us through the tools, research and processes the Hotjar team use to iteratively build their solution. In this session, we will see how Hotjar has taken market leadership in a crowded space, by differentiating on user experience.
- Trine Falbe
- UX consultant & teacher
Designing (non-game) web interfaces for children
Through her research with children, games and learning, Trine Falbe has found that the way kids use interfaces differ a lot from adult interaction patterns. They have different search patterns, language skills, cognitive skills and motor skills. And this has a big impact on the way we should design interfaces when the users are children.
In this talk, Trine will share her insights about the way kids interact with interfaces, how it differs from the interaction patterns of adults, and provide some guidelines on how to design web interfaces for kids.
- Tobias Haug
- Head of Design & Co-Innovation Center, SAP
Unleash the power of Design Thinking
While design thinking may not be a magical elixir to ease all problems, it does provide structures and approaches which help tackle complex problems in a very human way. With over 12 years of experience in establishing Design Thinking practices across its global organization, SAP is a testament to Design Thinking’s power, value and flexibility. Learn about Design Thinking’s core principles & hear practical stories of how it can be applied to a myriad of challenges and compliments the execution power of agile methodologies.
- Anna Dahlström
- UX designer and founder, byflock
Storytelling in a multidevice landscape
As the number of devices we use are increasing, considering each device's role at different times, situations and context is becoming increasingly important. Our ability to control where a user is coming from and how they get around the experiences we design are becoming less and less. But the one we can still understand is what a user wants, and needs. In this talk Anna will look a the principles behind storytelling in design and how they can be translated onto a multi device landscape.
- Avi Itzkovitch
- UX Designer, Founder of UX Salon
The invisible interface: Designing the screenless experience
The Internet of Things describes a world where identified objects and connected devices will revolutionize the way we interact with technology. As product designers we are now challenged to design interactions for physical objects; beyond designing for the touch screen, we are now designing for the experience, and the experience becomes the product. Join Avi to explore UX principles in a world where multiple connected devices will seamlessly integrate into our lives, create contextual knowledge from sensor data and generate invisible interactions using human behavior as an interface. You will learn concepts for ambient information display and how to design meaningful interactions for the connected world.
- Rita Parada
- Twitter, Staff User Researcher
Observing the mundane - The importance of people watching
Observations of mundane everyday behavior can provide us with unique findings and uncover subtle, unexpected details about how people relate to each other and to their surroundings. Understanding people’s everyday interaction with each other, with their environment, and with the objects they surround themselves with can be the key to understanding of the cultural differences of a particular group, their values, their economic and cultural lives.
- Toby Sterrett
- Simple, Director of User Experience
Making dog food part of your balanced diet
Simple was created with the belief that banking could be beautiful, to design something the creators themselves loved using. With that in mind, 'eating their own dog food' was a guiding principle, and it helped the team create something that they, and many enthusiastic customers, truly do love to use. As tasty as dog food can be, however, it must to be eaten in moderation.
This talk will go over the history of creating the Simple banking experience, how it was shaped into an app, how the team worked hard at sneaking in delightful, unexpected details, the benefits and pitfalls of eating your own dog food, and why it is important to balance that dog food with learning from your customers.
- Jonathan Lupo
- EPAM, VP of Experience Design
Design equilibrium
Ecosystems in Nature thrive on balance. When one organism dominates, or accidents occur, which disrupt the balance of the system, the effects can take decades, or longer, to recover from. The same principles hold true for business ecosystems. Balance, in a business context, is the value proposition and promise, of a Brand. In the past, Designers placed too much emphasis on the Customer, or a single interaction, and must now examine an ecosystem of interactions with a Brand, to make sure that the value proposition is consistently delivered with each interaction. Thus, the scope of Design, and the role of the Designer, has greatly expanded, and a new set of skills are needed, to ensure that Brands deliver on their promise to all members of the ecosystem, and not just to the Customer. Finally, the very goal of Design, in this connected ecosystem, has shifted. It is no longer about creating 'moments of Truth', but Designing Equilibrium.
- Andrew Doherty
- Google, UX Lead
How to create a great UX portfolio, and get that dream job
Andrew will share some of the unique ways you can UX your own UX portfolio and ensure that it can compete on a global scale to help you get that UX job you've been dreaming of. With this sobering, and also very funny step by step tutorial, Andrew will help you to ensure the hiring mangers (at your next dream job) put a line under your name, instead of through it.
- Daniel Markwig
- Designer, Design & Co-Innovation Center, SAP
