Jen Blatz is a Lead User Experience Designer and Researcher with expertise that lends itself to any industry. Jen’s path to UX started in journalism and graphic design where she learned the importance of aesthetics, organization, and catering content for the consumer. She has worked in a number of fields including finance, cloud storage, security and pet health. Jen is now at Rocket Mortgage (previously Quicken Loans) focusing on improving enterprise tools used by employees. Jen loves being active in the UX community to learn and grow while helping others do the same. She is the co-founder of the UX Research and Strategy group, and of IXDA (Interaction Design Association) Dallas. She is the organizer of WIAD (World Information Architecture Day) DFW in since 2019, and speaker for several local meetups and international conferences like UX New Zealand, UX Australia, the IA (Information Architecture) Conference and Convey UX Conference, to name a few. When not immersed in UX activities and speaking at local meetups, conferences and classes, Jen loves traveling, wine tasting, cooking and spending time with her husband and two doggos, Sadie and Ricky.