Speakers

Vitaly Friedman

Vitaly Friedman
Front-End / UI / Creative Lead AT Smashing Magazine

Fixing Frustrating Design Patterns in 2021

You’ve seen them before. Confusing and frustrating design patterns that seem to be chasing you everywhere you go, from one website to another. Perhaps it’s a birthday selector dropdown that always starts in 2021, or a disabled submit button that never communicates what's actually wrong, or tooltips that — once opened — always cover the input field just when you need to correct a mistake. They are everywhere, and they are annoying, often tossing us from one dead-end to another, in something that seems like a well-orchestrated and poorly designed mousetrap. In this talk, we’ll take a closer look at some frustrating design patterns and explore better alternatives, along with plenty of examples and checklists to keep in mind when building or designing one. We’ll look into birthday input, mega-drop-down-hover-menus, disabled “Continue” buttons, newsletter boxes showing on first load, draconian password requirements, unusable sliders, poor inline validation, invisible tooltips, broken filters and of course parallax and scrolljacking — along with identifying buses and fire hydrants. The insights are coming from usability tests and user research conducted by yours truly or our colleagues in the community. You’ll walk away with a packed toolbox of techniques that you’ll be able to apply to your projects right away.

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Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.
Vitaly is the author, co-author and editor of all Smashing books (https://www.smashingmagazine.com/books), and a curator of all Smashing Conferences (https://www.smashingconf.com). He currently works as creative lead of Smashing Magazine (www.smashingmagazine.com) and front-end/UX consultant in Europe and abroad, working with European Parliament, Haufe-Lexware, Axel-Springer and a few other companies.

Trine Falbe

Trine Falbe
Innovation Lead/ Entrepreneur

Responsible product design

Ethics and taking responsibility in design is more relevant than ever. And it’s easy to agree that people would generally benefit from less evil digital products. However, it’s often easier to *agree to* than *do*. In her talk, Trine will present her take on how to make products and services more responsible, one step at a time. You’ll learn ways to identify opportunities for improvement, how to get business buy-in and how to set up for success – all served with practical action points that will help you *do* from the moment you get back to work.

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Trine Falbe has worked with UX for 20 years. She is dedicated to ethical design and currently works with innovation in the education space alongside building digital products as an entrepreneur. She’s written two books: White Hat UX (2017) and The Ethical Design Handbook (2020).
Rachel Ilan Simpson

Rachel Ilan Simpson
Lead UX Designer AT Google

Designing for Gender Equity

When companies create gender neutral products, ‘neutral’ can sometimes skew towards men rather than women. Smartphones are sized for 'the average man's hands, voice recognition optimised for male voices, and content offered for stereotypically masculine interests. It’s no surprise that more men are online than women in ⅔ of the world’s countries. How might we bring more female users on board to drive growth? Google Go, a new internet app for emerging markets, researched barriers that keep women offline around the world, building on research from across the company ("Toward Gender Equity Online"). Rachel tells the story of this work, exploring our assumptions about privacy and content, and looking at the role cultural perception plays in digital adoption.

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Rachel is a Senior Designer, with 10+ years experience working with award-winning Design Agencies, ground-breaking Startups, and on teams at Google since 2013 (Chrome, Search, Duo). Clients and collaborators include Seth Godin, BMW/DriveNow, Doctors without Borders, and Freeletics. She has led 20+ Design Sprints, driving organisational change with Doctors Without Borders, and transforming translation in Chrome. She co-founded the first German version of the Maker Faire (Make Munich, and founded Design Jam (designj.am).
Jim Kalbach

Jim Kalbach
Chief Evangelist AT MURAL

Mapping Experiences: From Insight To Action

You take this abstract concept of a human experience, and you visualize that experience. You follow your customer’s journey. It’s an emotional path with many dimensions. You freeze it and then encapsulate it. You have created an experience map. Now what? What do you do with an experience map after you create it? And how do you engage others in a remote or hybrid setting? In this interactive talk, Jim Kalbach, Chief Evangelist from MURAL, will help you take your experience map from being a static picture to a dynamic document that helps you align your organization. In remote settings, the overall process doesn't change but the way you collect data and the way you engage colleagues does. We'll discuss these tips and tricks to make your mapping workshops more successful wherever you are.

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Jim Kalbach is a noted author, speaker, and instructor in design, customer experience, and strategy. He is currently Chief Evangelist at MURAL, the leading online whiteboard. Jim is the author of three books: Designing Web Navigation (O’Reilly, 2007), Mapping Experiences (O’Reilly, 2016), and most recently The Jobs To Be Done Playbook (Rosenfeld, 2020). He is also the Co-founder and Principal at the JTBD Toolkit, an online resource with learning, trainings, and content. Jim blogs at experiencinginformation.com and tweets under @jimkalbach.
Aarron Walter

Aarron Walter
Director of Product, US COVID Response AT Resolve to Save Lives

Designing for Emotion

Design for delight was the mantra of many software teams a decade ago, but our world and the web have since changed, bubbling up a complicated range of emotions in us all. It's time to do more than delight. Let's take a more sophisticated approach to how we design software to address the challenges of these complicated times. How do we design experiences that build trust with skeptics, address people's fears, and are more inclusive of those who have been left out? In this talk, Aarron Walter will show you how emotional design—the intersection of design and psychology—can help you and your team design better experiences for all.

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Aarron Walter is Director of Product on the COVID Response team at Resolve to Save Lives. Previously, he was VP of Content at InVision, and founded the UX practice at Mailchimp where he helped grow the product from a few thousand users to more than 10 million. He's the author of a number of books, the latest of which is a second edition of Designing for Emotion. Aarron's design guidance has helped the White House, the US Department of State, and dozens of major corporations, startups, and venture capital firms. Aarron co-hosts the Webby nominated Design Better podcast and a new podcast called Reconsidering about making a life while also making a living.
Konrad Piercey

Konrad Piercey
Senior Product Designer AT Delivery Hero - Berlin

Design roadmaps for success

A design strategy encompasses many aspects; interface design, UX, information architecture, motion... but it also requires navigating stakeholder management, and most importantly self-confidence & patience. There are many ways to tackle these topics, but to truly succeed you need an early definition of your global and wholistic product vision. For me and my team that means a vision and design strategy for the menu of Delivery Hero (including NetPincér). During our talk we’ll identify the key points to any great product strategy. Whether you’re part of a multinational thousand+ org, or a start-up team of five, I promise you'll walk away feeling confident to tackle your next big idea.

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Konrad is currently Senior Product Designer for menu experience at Delivery Hero. Working as a product designer for the last 10 years, Konrad first started his journey in Kentucky USA. Half American half Polish, with a formal background in research psychology and human factors, Konrad's product design history involves numerous startups and digital agencies, living and working in New York City, Shanghai China, Kraków Poland, and now resides in Berlin. Konrad loves surfing, snowboarding, and photography.
Rama Gheerawo

Rama Gheerawo
Director AT The Helen Hamlyn Centre for Design, Royal College of Art

Human First | Designer Second

Rama Gheerawo lives by the saying human first, designer second. He was named a creative leader by creative review in 2018, and given a lifetime achievement award for social design by design week in 2019. The Helen Hamlyn Centre for Design invented the term inclusive design in 1994, and has completed over 300 projects with 200 organisations. Rama will speak about what it means to be a designer addresses people of all ages, genders, races and importantly… Abilities. He will share some Ware projects and talk about what it means to be a designer in the disability space, sharing tips and tricks, ideas and ideations. He will outline three qualities that it takes to be a creative leader.

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Rama Gheerawo is an international and inspirational figure within design. He won a ‘Hall of Fame’ award for his work at the Design Week Awards in 2019 and was named a 2018 Creative Leaders by Creative Review alongside Paul Smith and Björk, As Director of the Helen Hamlyn Centre for Design, he uses design to address issues around age, ability, gender and race. He is a serial innovator in the fields of Inclusive Design, Design Thinking and Creative Leadership having personally led over 100 projects working internationally with governments, business, academia and the third sector with clients such as Samsung, Toyota, AgeUK and Panasonic. He champions inclusive and empathic approaches for individuals and organisations through his pathfinding work in Creative Leadership, with training delivered globally to thousands of people including over 700 civil servants. He is in high demand as a keynote speaker, and writes, curates exhibitions and runs workshops for audiences that range from students to business executives. Rama sits on a number of advisory boards and committees for awards, universities and organisations such as the UK Design Council, The International Association for Universal Design, the Design Management Institute, The Bhavan Institute for Indian Culture and the RSA Decolonising Design Initiative. He has been a Visiting Professor at the Royal Danish Academy of Fine Arts and the Katowice Academy of Fine Art.
Renee Reid

Renee Reid
Manager, UX Design Research AT LinkedIn

Building a Design Culture for Inclusivity

In order to have Inclusive Design, we must first be diligent about how inclusivity and representation show up in our research, insights, teams and organizations. Embedding inclusion in the craft & culture produces impactful insights to inform designs and create even better product experiences. In this dynamic talk, Renee will share information and actionable recommendations on the roles & responsibilities researchers, designers and organizations play to ensure inclusive practices and outcomes.

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Renee Reid is a Manager of UX Design Research and has led both human-centered design research projects across Consumer and Enterprise products including Search and Discovery, Trust & Privacy and Identity. She currently leads a team of researchers on Enterprise Marketing solutions at LinkedIn. A sought-after dynamic international speaker, moderator, & panelist, Renee has spoken & conducting workshops on a range of engaging topics including, Responsible & Inclusive Design, Research as a Partner not just a Practice, Pivoting into UX, Finding Success & Leading as an Individual Contributor, Research Investigating no Validating, Putting the Human first in User Research, Planting your Success and more. Her professional passions include inspiring & discovering the next generation of Design Researchers as well as helping more underrepresented individuals become leaders in UX & Design. A proud Historically Black College and University (HBCU) alumna from Savannah State University in Savannah, Georgia; Renee also received her Master’s in Human-Computer Interaction and Design from the University of California, Irvine. When she is not conducting research, or speaking at an event, you can also find Renee mentoring students & professionals, teaching head wrap classes, she is an investor & advisor to startups, and an active Board Member with 2 non-profits in the California Bay Area; Opportunity Junction and Inneract Project. Always adorned in one of her many signature headwraps, in 2020 Renee launched her popular podcast, Tech Wrap Queen (available on Spotify & across podcast platforms) helping to amplify black voices in Tech, Design and Culture through dynamic conversations that inform and inspire.
Mike Gorgone

Mike Gorgone
Assistant Director - Senior UX Designer AT EY

Improv and UX

Improvisation and the skills it teaches are the foundation for creating a mindset and culture that focus on: Empathy, Non-Judgement, Collaboration, Active Listening, Support. This talk will give a brief introduction to Improvisation and how its helped me be better in my day to day work as a User Experience Designer. There will also be a demonstration of a few exercises for volunteers*. *Before the talk we'll ask for a few volunteers who would like to perform the exercises for the rest of the audience

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I am someone who loves being part of a creative, supportive and collaborative design team that builds engaging experiences for digital products at a company that fosters a culture that values design thinking and makes it a priority in how the company runs and solves problems. I currently get to do all of the above in the Experience Design (XD) Group at EY. The Group is divided into Strategy, Creative, and Technology disciplines. The XD Group collaborates heavily with leadership and stakeholders to align with business goals and strategy.
Doug Powell

Doug Powell
Vice President of Design AT IBM

Sketchbooks Over Spreadsheets: Designers As Leaders In A Complex World

There is massive demand for designers who have the skills to lead growing design teams in complex organizations, and a vast shortage of designers with the skills and experience to fill these demanding roles. As our generation of design leaders takes on increasingly substantial challenges, what skills will we need to adopt? Where will we find them, and how will we learn them? And how will these skills help us articulate the value of design in a powerful way? Doug Powell, VP of Design at IBM, will look across the industry and around the world for examples of how designers are using their unique superpowers in powerful new ways.

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Doug Powell is an award-winning designer with more than 30 years of experience in a wide range of design disciplines. A recipient of the 2014 Distinguished Alumni Award from the Sam Fox School of Design at Washington University in St. Louis, and the 2014 Fellow Award from AIGA Minnesota, Doug is a lecturer, commentator and thought leader on design issues. He has presented at a variety of global conferences, forums, and universities including Beirut Design Week in Lebanon, Fortune's Brainstorm Design in Singapore, and Yale School of Management. He was on the jury of the 2018 Smithsonian Cooper Hewitt National Design Awards. Between 2011-2013 Doug served as the national president of AIGA, the professional association for design, the largest and most established design organization in the world. Doug is Vice President of Design at IBM, where he is responsible for design leadership, design practices, and the community of designers company-wide.